Letter of Complain

Dear Editor

I'm writing to express my concern about an advert which appeared on page 35 of your magazine last week. I found it to be misleading and sexist.

The advert, which is for a beater, claims to buy a excellent new product. However, it contains a photograph of a young couple where we can find a man with a formal suit and a woman with a chef's hat. It suggest man gives the beater to his wife. This is misleading because try to express women have to be at home.

Furthermore, the advert uses a too high level of sexism. It contains a written which says women are for cooking and be at home. Nowadays women are not just for being at home, we can do a lot of things and I think we have shown we can do the same or more than a man.


I am a regular reader of your magazine and I have always found it to be interesting and informative especially for active women.

Unfortunately, this high standard is greatly reduced by the inclusion of sexist adverts such as this one.
Therefore,I urge you to remove it from your next issue and check all future adverts more carefully.

Your faithfully
Independent Woman